![]() Many of the world's biggest and best-known international gambling powerhouses - Paddy Power Betfair, Ladbrokes, William Hill, Bet365 - moved into the market, obtaining licences in the lower-tax Northern Territory. Largely off the back of internet and app-based wagering, sports-betting has swelled more than 10 per cent every year, and sometimes by as much as 30 per cent. ![]() The popularity of digital sports-betting brands has exploded in Australia since cross-border regulations were relaxed in 2008. "Families have become increasingly frustrated about the penetration of live odds into sporting coverage," said Gillard, "worried that their son or daughter is now talking about the game not through the prism of what's happening on the field, but through the prism of the associated betting." Julia Gillard's Labor government responded with a similar commitment to take to the election. Just weeks later, Tony Abbott, the Liberal leader at the time, vowed to ban live betting odds during sports games if he was elected, calling the practice a social nuisance. What then happens to Tom Waterhouse remains unknown.Īsk any number of people in the sports-betting sphere, and you’ll hear Waterhouse’s appearance on Friday Night Football, that night in March 2013, often referred to as a "tipping point" that changed the industry forever. ![]() Despite William Hill’s hefty $700 million investment buying into the ultra-competitive Australian market during 20 - acquiring, Sportingbet and Centrebet - it now appears William Hill Australia is teetering on the brink of failure. ![]()
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